Brooks takking PureProject collection to the next level, unveil the second generation of the PureProject line, and a new shoe, the PureDrift. They claim that this is the lightest shoe in the collection, the PureDrift further amps up the runner’s connection with the ground and their body. The new shoe features a natural fit, light mesh upper and the ability to modify the shoe to a zero offset while maintaining surprising comfort. PureDrift will launch at retail on Jan. 1, 2013 as part of the second iteration of the PureProject line.
PureDrift FeaturesBacked by biomechanics research in partnership with with Prof. Dr. Gert-Peter Brüggemann and Prof. Dr. Joseph Hamill, the PureDrift features the original PureProject technologies, BioMoGo DNA, Ideal Heel and Nav Band, as well as:
- A dual toe flex located at the three functional units of the foot, allowing for increased joint articulation and a more connected feel.
- An injected midsole to enhance flexibility and a wider forefoot that allows for foot expansion, increasing stability and giving the runner a more efficient toe off while ensuring proper alignment.
- A removable insole, so the runner can customize their experience from a 4mm offset ready to run out of the box, to a more extreme 0mm offset.
- An ultra-breathable mesh combined with a sleeker upper that gives the shoe a feather weight, near invisible, quality that delivers the ultimate connected